This document contains summaries of the 4 Ps of marketing—product, price, place, and promotion—as defined within the context of TDM.
Watch this video to learn the basics behind signing up for an account on Twitter.
This tutorial will better acquaint public transportation professionals with the basic concepts and implementation of a successful brand.
Microsoft Office is a powerful and ubiquitous software suite, but it’s also very expensive. LibreOffice is a free alternative that might be perfect for you.
Creating a Facebook Page for your commuter assistance program is the first step to engaging Facebook users. Here is a how-to guide to help get you started.
Read this detailed guide created specifically for public transit agencies and commuter assistance programs on developing an effective marketing plan.