Does your transportation demand management program have a marketing plan? Do you know why having one is important? If you’re looking for a good starting point TDM Pop has a document that will help you. Mark Glein (PhD, Marketing, Florida State University) has written a detailed guide on the importance of developing a marketing plan. This guide was created specifically for public transit agencies and commuter assistance programs. In it you will find helpful information on establishing your mission and goals, developing both a corporate and marketing strategy, and how to use these elements to create your marketing plan.