TDM Pop is a joint project of the Marketing Institute in the Florida State University College of Business and the Florida Department of Transportation. The goal of TDM Pop is to enhance the communication prowess of public transit agencies (both rural and urban) and commuter assistance programs by facilitating access to marketing resources and education that might otherwise be inaccessible, ignored, or limited due to, among other things, budget constraints and staff training.
We hope to accomplish numerous things with tdmpop. Our goals include:
- Showcasing successful and award winning marketing campaigns;
- Facilitating exchange of information between TDM/public transportation providers;
- Facilitating access to creative resources including graphics, document templates, stock photos, etc., and
- Increasing low or no cost access to marketing scholars within the Florida State University College of Business as well as other marketing specialists.
The long-term success of tdmpop will rely on feedback and contributions by users. If you have a particular need or area of interest you’d like addressed, please let us know. If you have materials that showcase some of the best practices in TDM marketing, please share.
For Florida agencies, the benefits of tdmpop are even greater. Project staffers are available to provide technical assistance and guidance as you work to improve or launch marketing efforts within your particular market.
Do you have TDM materials you would be willing to submit to us? Contact us and let us know.